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Effekt oreola i drugie zabluzhdenija kazhdogo menedzhera...

Effekt oreola i drugie zabluzhdenija kazhdogo menedzhera...


Author(s)
Language
Measurements
60x90/16
Publisher
Publication year
Format
Pages
256
ISBN
978-5-699-84365-7
Price:
20.00 € 18.18 € w/o VAT
 
 
Shipment: 1-2 weeks from the moment of the order
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Avtor knigi utverzhdaet, chto naibolee populjarnye idei v biznese ne chto inoe, kak uspokoitelnye banalnosti, obeschajuschie obespokoennym menedzheram bystryj uspekh. Eti "biznes illjuzii": obscheprinjatye i gluboko ukorenivshiesja ubezhdenija javljajutsja rezultatom "effekta oreola", ili, govorja inache, nashej potrebnosti pripisyvat iskljuchitelno polozhitelnye kachestva ljuboj kompanii, dostigshej uspekha. Vera v eti illjuzii sluzhit menedzheram uspokoeniem, pomogajuschim obosnovat reshenija, a takzhe pozvoljaet znachitelno uproschat realnost i ignorirovat postojannye trebovanija menjajuschikhsja tekhnologij, rynkov, i potrebitelej.
EAN
9785699843657
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