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Marketing. Uchebnik i praktikum . Utsenennyj tovar | Rebrova Natalja Petrovna

Marketing. Uchebnik i praktikum . Utsenennyj tovar | Rebrova Natalja Petrovna


Author(s)
Language
Measurements
25/16.5/1.5 cm
Publisher
Publication year
Format
Pages
278
ISBN
978-5-534-03466-0
Price:
31.00 € 28.18 € w/o VAT
 
 
Shipment: 1-4 weeks from the moment of the order
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V uchebnike rassmatrivajutsja teoreticheskie i prakticheskie aspekty razvitija sistemy marketinga, kontseptsii upravlenija im, ego vidy, struktura, voprosy razrabotki tsenovoj politiki firmy, issledovanija rynka, povedenija potrebitelej, prodvizhenija i raspredelenija tovarov i uslug, konkurentnykh strategij predprijatija, planirovanija marketingovoj dejatelnosti. Priveden opyt prakticheskogo ispolzovanija marketinga v dejatelnosti rossijskikh predprijatij i zarubezhnykh firm. Rassmotreny prakticheskie mekhanizmy sovremennykh tekhnologij marketinga kak instrumenta provedenija rynochnykh reform.
Kazhdaja glava soderzhit praktikum, vkljuchajuschij kontrolnye voprosy, zadanija i uprazhnenija, testy i kejsy.

EAN
9785534034660
BIC-code(s)
YQ
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