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Internet-marketing. Uchebnik dlja akademicheskogo bakalavriata | Zhiltsova Olga Nikolaevna

Internet-marketing. Uchebnik dlja akademicheskogo bakalavriata | Zhiltsova Olga Nikolaevna


Author(s)
Language
Measurements
22/15/2 cm
Publisher
Publication year
Format
Pages
301
ISBN
978-5-534-04238-2
Price:
43.00 € 39.09 € w/o VAT
 
 
Shipment: 1-4 weeks from the moment of the order
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Uchebnik sochetaet neobkhodimye osnovy teorii v oblasti internet-marketinga i mnozhestvo prikladnykh materialov, svjazannykh s prodvizheniem produkta na rynok, formirovaniem sprosa, logisticheskoj transformatsiej torgovogo protsessa, formirovaniem obschestvennogo mnenija i imidzha kommercheskoj struktury posredstvom spetsializirovannykh forumov, blogosfery i sotsialnykh setej.
Vpervye rassmatrivajutsja tsenovye strategii internet-marketinga, ego organizatsionnyj mekhanizm, ekonomicheskaja tselesoobraznost ispolzovanija blogosfery. Dajutsja kompleksnye otsenki effektivnosti instrumentov internet-marketinga, a takzhe otsenivaetsja effektivnost kontekstnoj reklamy i poiskovoj optimizatsii sajtov.
V kachestve illjustratsij k teoreticheskim polozhenijam ispolzuetsja bogatyj fakticheskij material.
Izdanie rekomendovano Gildiej marketologov.
EAN
9785534042382
BIC-code(s)
YQ
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