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Sponsorstvo v sporte. Uchebnoe posobie | Gorelikov Valerij Afanasevich

Sponsorstvo v sporte. Uchebnoe posobie | Gorelikov Valerij Afanasevich


Author(s)
Language
Publication year
Format
Pages
128
ISBN
978-5-4257-0442-9
Price:
47.00 € 42.73 € w/o VAT
 
 
Shipment: 1-4 weeks from the moment of the order
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V nastojaschem izdanii sobrany materialy ob osnovnykh napravlenijakh sponsortva v sporte - sponsortva sportivnykh sorevnovanij i aren, sportivnykh federatsij i lig, sportivnykh klubov i sportsmenov. Raskryty podkhody k razrabotke sponsorskikh predlozhenij, izuchen osnovnoj sponsorskij inventar, rassmotreny vozmozhnosti integratsii s drugimi sportivnymi marketingovymi produktami.
Uchebnoe posobie prednaznacheno dlja studentov i slushatelej, izuchajuschikh distsipliny "Sportivnyj menedzhment" i "Sportivnyj marketing" v ramkakh podgotovki sportivnykh menedzherov po obrazovatelnym programmam bakalavriata, magistratury i professionalnoj perepodgotovki.
EAN
9785425704429
BIC-code(s)
YQ
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