• About us
  • Contacts
  • +358 92727070
  • Bulevardi 7, FI-00120 Helsinki, Finland
  • Worldwide delivery!
Shopping cart:
Richard Brenson. Falshivoe velichie

Richard Brenson. Falshivoe velichie

Author(s)
Language
Measurements
60x90/16
Publisher
Publication year
Format
Pages
416
ISBN
978-5-699-79311-2
Price:
17.00 € 15.45 € w/o VAT
 
 
Shipment: 1-4 weeks from the moment of the order
Add to shopcart Mark as interesting
Richard Brenson. Odin iz samykh izvestnykh, bogatykh i udachlivykh ljudej Velikobritanii. Predprinimatel bez strakha i upreka. Sozdatel biznes-imperii pod brendom Virgin Group. Etot obraz rastirazhirovan vsemi SMI mira. No skolko v nem pravdy?
Zhurnalist Tom Bouer, biograf takikh znamenitostej, kak Berni Ekkl-stoun, Konrad Blek i Robert Maksvell, predprinjal sobstvennoe rassledovanie istorii blestjaschego uspekha ekstravagantnogo "khipparja ot biznesa" i ego detischa. I vyjasnil, chto znachitelnaja chast etogo obraza - falshivka. Pioner-buntar prevratilsja v tsinichnogo deljagu (ili vsegda takim i byl). Kompanija-innovator, deklarirovavshaja gromkie i blagorodnye tseli, - v rykhlyj konglomerat ne slishkom uspeshnykh predprijatij. Legendarnyj brend - v pustyshku bez nasledija, bez buduschego (da i stojalo li za brendom Virgin khot chto-to, krome otchajannoj samoreklamy).
Vse, chto ostaetsja u Brensona segodnja, utverzhdaet Tom Boeur, eto dengi, priprjatannye v ofshore, da i tekh okazalos neskolko menshe, chem privykli schitat. A ved ikh esche pridetsja zaschischat ot britanskikh nalogovikov... V ljubom sluchae istorija o tom, kak imenno Brenson delal eti dengi, kak eti dengi delali ego imja i skolko na samom dele eto imja stoit, gorazdo interesnee samykh raspiarennykh mifov.
EAN
9785699793112
BIC-code(s)
KFC
More like this
Select delivery country for: