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Marketing. Uchebnoe posobie.

Marketing. Uchebnoe posobie.

Language
Publication year
Format
Pages
264
ISBN
978-5-288-02737-6
 
 
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Marketing - odna iz osnovnykh distsiplin podgotovki spetsialistov vo vsekh sferakh professionalnoj dejatelnosti na rynke. Predlagaemoe uchebnoe posobie soderzhit kompleksnoe rassmotrenie teorii marketinga i praktiki ego ispolzovanija. Narjadu s raskrytiem osnovnykh bazisnykh polozhenij marketinga rassmatrivajutsja varianty reshenij rjada marketingovykh zadach, javljajuschikhsja segodnja naibolee vazhnymi dlja rossijskikh predprijatij i organizatsij. Dlja studentov i slushatelej vysshikh uchebnykh zavedenij, a takzhe dlja rabotnikov marketingovykh i kommercheskikh sluzhb.
EAN
9785288027376
BIC-code(s)
V
Alternative ISBN
5-288-02737-4
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