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Bolshie brendy — bolshie problemy
Bolshie brendy — bolshie problemy

Bolshie brendy — bolshie problemy

Author(s)
Language
Measurements
60x90/16
Publisher
Publication year
Format
Pages
256
ISBN
978-5-496-00667-5
 
 
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Utverzhdenie "Malenkie deti - malenkie problemy, bolshie deti - bolshie problemy" spravedlivo i v otnoshenii torgovykh marok. V izvestnykh i raskruchennykh brendakh est ne tolko polozhitelnye storony, no i mnozhestvo podvodnykh kamnej. "Korol pozitsionirovanija" Dzhek Traut rasskazyvaet o katastroficheskikh marketingovykh i strategicheskikh oshibkakh, iz-za kotorykh postradali firmy, dolgoe vremja byvshie liderami na rynke, i pokazyvaet, kak mozhno bylo izbezhat problem. Privoditsja mnozhestvo primerov iz opyta takikh kompanij, kak Xerox, Levi's. Miller Brewing. Digital Equipment. Burger King i drugikh. Izdanie budet polezno marketologam, brend-menedzheram, direktoram po razvitiju, vladeltsam i upravljajuschim kompanijami.
EAN
9785496006675
BIC-code(s)
K
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