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Konets marketinga, kakim my ego znaem
Konets marketinga, kakim my ego znaem

Konets marketinga, kakim my ego znaem

Author(s)
Language
Measurements
60x90/16
Publication year
Format
Pages
304
ISBN
978-5-91657-112-7
 
 
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Eto vsemirno izvestnaja kniga o revoljutsionnom marketingovom podkhode, kotoryj za poslednee desjatiletie izmenil sudby i finansovye pokazateli tysjach kompanij. Rabota Serkhio Zajmana v kompanii Coca-Cola, gde on byl glavnym marketologom na protjazhenii neskolkikh let, ubedila ego v tom, chto "marketing starogo obraztsa umer". Zajman pokazal, chto marketing - ne tainstvo, dostupnoe lish nemnogim izbrannym, a remeslo, kotorym mozhet ovladet kazhdyj. Glavnaja tsel marketinga - uvelichit prodazhi produkta i prinesti kompanii pribyl, a osnovnoe oruzhie - strategija, professionalizm i planirovanie. A vot sozdanie imizhda produkta - zadacha vtorostepennaja. Kniga dolzhna stat nastolnoj dlja effektivnykh marketologov i budet polezna rukovoditeljam kompanij.
EAN
9785916571127
BIC-code(s)
K
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