1. Livres
  2. Littérature commerciale
  3. Entreprise
  4. Business Entry in Eastern Europe.

Business Entry in Eastern Europe.

Business Entry in Eastern Europe.
Langue
Année de sortie
Format
Pages
316
ISBN
978-951-45-8860-0
Prix:
26.00 € 7.80 € Prix réduit 70%
7.09 € hors TVA
 
En quantité limitée
Ajouter au panier Ajouter aux Favoris
The book offers a new approach to Western firms' business activities in Eastern Europe. It focuses on market entry and business development processes of Nordic firms in Eastern Europe. The new business context requires a creation of new business networks and learning in the new business environment.
The book is based on both theoretical and empirical research. The network paradigm to marketing and internationalisation and learning form the theoretical and empirical setting for the volume. The objective of the book is to understand and analyse market entry and business development processes of Nordic companies in Eastern Europe from the viewpoint of network development and learning. How do the western firms enter and develop their business operations in countries, which still lack common market structures? How do they cope with the transition? How do they organise their relationships? How do they solve problems?
The book is written for managers, professionals and researchers of international marketing and East-West business, teachers and students in universities, polytechnics and colleges of economics and business administration. Because of several case studies, the book is extremely suitable for teaching purposes.
The writers of the articles are specialists in international marketing and international business. The authors are well known researchers especially within the business network approach in Europe.
The book offers a new approach to Western firms' business activities in Eastern Europe. It focuses on market entry and business development processes of Nordic firms in Eastern Europe. The new business context requires a creation of new business networks and learning in the new business environment.
The book is based on both theoretical and empirical research. The network paradigm to marketing and internationalisation and learning form the theoretical and empirical setting for the volume. The objective of the book is to understand and analyse market entry and business development processes of Nordic companies in Eastern Europe from the viewpoint of network development and learning. How do the western firms enter and develop their business operations in countries, which still lack common market structures? How do they cope with the transition? How do they organise their relationships? How do they solve problems?
The book is written for managers, professionals and researchers of international marketing and East-West business, teachers and students in universities, polytechnics and colleges of economics and business administration. Because of several case studies, the book is extremely suitable for teaching purposes.
The writers of the articles are specialists in international marketing and international business. The authors are well known researchers especially within the business network approach in Europe.
Catégorie
EAN
9789514588600
Classifiсation de la bibliothèque BIC:
KJ
Alternatif ISBN
951-45-8860-6
Produits similaires
  • Nieminen Jarmo
    Année de sortie: 2016
    Couverture rigide
    36.00 €
    32.73 € hors TVA
  • Lindstedt Jouko
    Année de sortie: 2012
    Broché
    58.00 €
    52.73 € hors TVA
  • Kapitonova T. (Ed. by)
    Année de sortie: 2022
    Broché
    20.00 €
    18.18 € hors TVA
  • Pekhlivanova K.
    Année de sortie: 2022
    Broché
    30.00 €
    27.27 € hors TVA
  • Semke T.
    Année de sortie: 2022
    Broché
    28.00 €
    25.45 € hors TVA
  • Année de sortie: 2022
    Broché
    55.00 €
    50.00 € hors TVA
  • Saint-Exupery Antoine de
    Année de sortie: 2022
    Couverture rigide
    20.00 €
    18.18 € hors TVA
  • Polovinkin Valery
    Année de sortie: 2021
    Couverture rigide
    55.00 €
    50.00 € hors TVA
  • Stepanova Maria
    Année de sortie: 2021
    Broché
    32.00 €
    29.09 € hors TVA
  • Niemelä Tuomo
    Année de sortie: 2021
    Broché
    45.00 €
    40.91 € hors TVA