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Osnovy marketinga: uchebnik.

Основы маркетинга: учебник.
Osnovy marketinga: uchebnik.
Language
Publication year
Format
Pages
448
ISBN
978-5-377-00103-4
 
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В учебнике дается анализ современного состояния концепции маркетинга. Рассматриваются различные этапы становления и развития маркетинга, его принципы, функции и методы.
V uchebnike daetsja analiz sovremennogo sostojanija kontseptsii marketinga. Rassmatrivajutsja razlichnye etapy stanovlenija i razvitija marketinga, ego printsipy, funktsii i metody.
EAN
9785377001034
BIC category:
L
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