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Brend-menedzhment

Бренд-менеджмент
Brend-menedzhment
Country of origin
Language
ISSN
2618-8902
Index of periodical
80180
Issues per year
6 issues per year
Minimal subscription
6 months / 3 issues
Price incl. delivery
to Finland:
390.00 €
to other countries:
408.00 € 370.91 € w/o VAT
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Development of brand attributes, image, positioning, identification, brand selection, brand strategy, corporate and trade brands, brand globalization.
Brändin attribuuttien kehittäminen, imago, asemointi, identifiointi, brändin valinta, brändistrategia, yritys- ja kauppabrändit, brändin globalisaatio.
Создание бренда и управление им, управление портфлем бренда, реклама и коммутационные кампании.
Sozdanie brenda i upravlenie im, upravlenie portflem brenda, reklama i kommutatsionnye kampanii.
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